Blog
What we are seeing across the brands we run. Written by the operators doing the work, not a content team.
Profitability
Keep Rate is contribution profit divided by gross revenue. Here is what it includes, what it leaves out, and how to work yours out this week without software.
Revlyn Operations 18 August 2026 7 min read
Advertising
ACoS measures ad efficiency against ad attributed revenue only. Here is how a 22% ACoS campaign loses money, and what to judge campaigns on instead.
Revlyn Operations 11 August 2026 6 min read
Listings
Most listing work raises impressions without raising profit. Here is the split between ranking work and conversion work, and a prioritised checklist.
Revlyn Operations 4 August 2026 6 min read
Brand
The difference is not AI written listings. It is reconciliation and monitoring running continuously, so problems surface in hours instead of at the next reporting cycle.
Revlyn Operations 28 July 2026 7 min read
