Research
Category and demand work that ends in a shortlist you can defend, not a hunch about a trend.
BrandEngine
Build the product before you scale it.
ScaleEngine is for brands already selling. BrandEngine is for the step before that: research, sourcing, IP and launch, run by the same operators who later have to make the margin work.
Sourcing
Supplier selection, sampling and landed cost modelling, so the unit economics are known before the first order.
IP
Trademark, Brand Registry and packaging protection filed before launch instead of after a hijack.
Launch
Listing, advertising and inventory set up together, then handed to a Scale Engineer once Keep Rate is stable.